"Having worked with Bonnie and the GEMS floral team from now the supplier side of the industry, it is exciting for me to see the continued passion for developing programs and products that help the retailer "sell more stuff". As a former retailer and customer of GEMS, I can witness how the integration of GEMS unique programs and marketing concepts help to contribute to the success and sell through of the product lines. Innovation! Quality! Unique! Merchandising Support! in today's challenging retail environment, they are a true GEM to have on your floral team!!"
Cindy Rapshus
VP, Business Development | Temkin International Inc.
Create sales and target your Hispanic shopper with this innovative and comprehensive marketing program. With the ever-increasing Latin population in the United States, did you know that Hispanic consumers tend to shop for groceries more often than the average U.S. consumer? They also cook from scratch more often, buy more fresh items and spend an estimated 20 percent more at grocery stores, according to the Food Marketing Institute. Isn't it time to target the Hispanic market in your floral department? It's easy with our Pura Vida bouquets and POS materials. Pura Vida means "The Good Life", and what better way to celebrate everyday than with our bright, colorful and long lasting Pura Vida bouquets. These flowers are designed to identify with Hispanic shoppers far beyond the stereotypical bouquet with "UPC Label" marketing. Pura Vida® bouquets bring together the colors, message and customer interaction to capture this virtually untapped market.
- Branded Hispanic Program.
- POS consumer interaction with Hispanic Recipe Cards.
- Bilingual messaging to communicate with all shoppers.
- Includes "ready to go" display shipper for easy merchandising in strategic store locations.
- Custom Signage in each box.
Family, Music, Food and Flowers...it's what Pura Vida is all about!